A brand site is “social” if it allows and inspires conversation as it appears in the “comments” section. If it uses “rating and reputation” and tools to facilitate engagement, social media will allow and encourage a dialogue to develop.
Some social media provide tools for people to contribute online, like YouTube, while others are intended for rating and criticizing, like del.icio.us and Digg. Still others are tools for questions and answers, such as YahooAnswers and HelpShare.
Sursa celor de mai sus si mai multe informatii despre “Everything Your Brand Wants to Know About the Social Media, but Was Afraid to Ask” gasiti AICI.
p.s. sursa imagine: site cu pinguini