"We can't go on together with suspicious minds."

Marketing

Asta din titlu a zis-o Elvis si pe langa faptul ca a zis-o Elvis, ea se regaseste pe lista celor 95 de teze din Cluetrain Manifesto, pe care ne gandeam ca va ganditi sa il recititi.

Cluetrain manifesto: “The cluetrain manifesto is an attempt at articulating a set of principles and dynamics we believe will determine the future experience of both individuals and institutions online”

Cateva dintre chestiile puse printre teze(un nume prea pretentios,de fapt, sunt ganduri,uneori truisme, uneori inspirationale si uneori adevaruri):

Companies need to realize their markets are often laughing. At them.

Human communities are based on discourse—on human speech about human concerns.

You’re too busy “doing business” to answer our email? Oh gosh, sorry, gee, we’ll come back later. Maybe.

Your product broke. Why? We’d like to ask the guy who made it. Your corporate strategy makes no sense. We’d like to have a chat with your CEO. What do you mean she’s not in?

We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

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