Six things you need to know if you’re going to be a happy, healthy creative director.
1. Hiring is everything.
2. Avoid the “tyranny of strategy.”
3. Be eternally skeptical of grand strategic insights.
4. Simplify and specify.
5. Remember why people buy stuff.
6. You’re a salesman, not an artist
Want to be an artist? God bless you. So do I. I wish us both the best.
from HERE, where you can actually read more.