Ad Age si consumul de media pe generatii via @dorupanaitescu


Doru Panaitescu, “digital marketing pioneer”, tocmai ce-a postat pe contul lui de twitter o “dedicatie pt toti directorii de marketing care cred doar in TV: consumul real de media in 2011″. Un infografic extrem de documentat, venit de la Ad Age, subintitulat An Hour-by-Hour Look at Media Habits Across Generations.

Iata-l mai jos, fara prea multe comentarii, pentru ca suntem siguri ca va va fi de ajutor in cele ce intreprindeti de acum inainte. Multumim, Doru!

Media Consumption - 2011
Created by: MBA Online



Infograficul de mai sus e unic, pare-se, fiindca “That’s why the 2011 report on media consumption, based on data provided by Magid Generational Studies and compiled by Advertising Age, comes at such an ideal moment. We know that we’re all constantly bombarded by media streams from a variety of platforms, but that’s always as detailed as our knowledge gets. Finally, we can look at a picture – literally – of exactly when and where this consumption takes place, and by whom. Media consumption is broken down by generation, profiling the Baby Boomers, Generation X, Millennials, Teen Millennials and newly christened iGen. The age range is wider than any media use survey we’ve come across, and it provides a wonderful opportunity for comparison across generations. Which brings us to the next cool feature of this data set: use is also broken down by time of day. When Gen X is at work, for example, all Internet activities shoot up in usage, while newspaper reading drops out completely.”

Poza de pe home page de aici.