Skittles, the 35-yr old candy confectionery company morphed their homepage into an online portal that opens directly into all the social networks where they currently have a presence. Behind door number one labeled “friends” you’ll find their Facebook page listing over 550,000 fans). Click on “Media” and instead of your standard fare of PR propaganda, you can view a number of YouTube videos and flickr photos. But boldly emblazoned on the homepage was an ongoing Twitter feed, where Twitter’s 6 million users can tweet about all things “skittle” which is then fed directly into their homepage.
Tot studiul de caz: AICI.